Will Grigg

End-to-end social campaign with former Northern Ireland international Will Grigg. From securing the talent to content strategy, production support and performance analysis.

About the Project:

After seeing strong performance from previous content referencing Will Grigg’s iconic “Will Grigg’s On Fire” chant, we knew that building on that momentum and interest was a strong move.

I reached out to Will, handled the initial conversations and negotiations, and secured the collaboration before working with the team to develop the creative strategy for the shoot.

The challenge was to take something football fans already knew and loved and give it a fresh angle, creating content that tapped into that nostalgia and also playing fun social games based on his fantastic career. His 5-a-side team of players played against included Cristiano Ronaldo, Arjen Robben and David De Gea (who he scored 2 against)... Not bad!

My Role:

Talent Outreach & Negotiation

Identified the opportunity, approached Will directly and handled conversations and negotiations to bring the collaboration together.

Content Strategy

Worked with the team to develop social-first concepts built around Will’s personality, story and connection with EFL fans.

On-Set Production

Worked on the ground during the shoot, helping turn the concepts into content and supporting production throughout the day.

Performance Analysis

Analysed the performance of the content after launch, identifying what resonated with the audience and turning those insights into recommendations for future talent-led shoots.

Results:

Coming soon...