Stephen Bunting

Process:

On behalf of Sleeper Football, I worked on a social campaign with professional darts player, Stephen Bunting. Aim of the project? To be the first to create engaging short-form football content with a Bunting, a hero of the darts scene.

We had two shoots with Stephen. One in the summer ahead of the football season and one just before the famous Darts World Championships kicked off in December.

The synergy between football and Bunting was a sweet spot we had identified, so we had to deliver something great to make the most of it.

My Role:

• Prepare for the campaign: research Bunting's previous content, the current trends in darts/football media

• Find the synergies between Sleeper's audience and Bunting's fans so that the content resonates

• Strategise content ideas with the team: short form social content & sponsorship announcement

• Analyse the performance of content: the audience that loved it, the content that performed best & the changes to make for shoot 2.

Results:

Across 14 short form videos:

• 4,000,000+ views

• 250,000+ engagements

• Hundreds of app downloads directly from Stephen Bunting's download link