Stephen Bunting

For Sleeper Football, I worked on a brand partnership with professional darts player Stephen Bunting, developing a social-first content strategy designed to bring two passionate sporting audiences together.

The opportunity was clear. Stephen’s huge personality, rapidly growing digital audience and incredible fan engagement made him a natural fit for Sleeper. As a passionate Liverpool fan, there was also an authentic connection to football that gave us plenty to work with creatively.

The objective was to turn that crossover into content that felt natural to Stephen while introducing his audience to the Sleeper app.

Across two shoots, we created a series of fun, football-led challenges built specifically for social. We leaned into Stephen’s humour, competitive personality and connection with his fans, giving them a side of him they wouldn't usually see.

It was great to see Stephen fully embrace the concept and engage with a style of content that was completely new for him, and that authenticity translated into results.

The campaign generated 4M+ social views, hundreds of Sleeper app downloads directly through Stephen’s link, and built a lasting connection between Sleeper, Stephen and his highly engaged fanbase.